Shaun Russell – Medium

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Shaun Russell
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B The Change

Killing the ‘Beauty Consumer’

Why the Wrong Words Are Sending Us All in the Wrong Direction

5 min readOct 3, 2022

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Killing the ‘Beauty Consumer’

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Shaun Russell
in
B The Change

Knowing to Take the Leap: Triple Bottom Line, and Then Some

Doubling Down on Our Business Purpose Through Hard Times Is Vindicated by Our B Corp Recertification Result

4 min readJul 16, 2023

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Knowing to Take the Leap: Triple Bottom Line, and Then Some

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Shaun Russell
in
B The Change

6 Tips for Collective Action

Lessons from the B Corp Beauty Coalition

4 min readMay 30, 2023

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6 Tips for Collective Action

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Shaun Russell

Is Aldi going all Skandi?

It’s not the first time we’ve been copied.

2 min readFeb 7, 2023

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Is Aldi going all Skandi?

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Shaun Russell
in
B The Change

B Beauty: One Year on, Twice the Size

The B Corp Beauty Coalition now numbers more than 50 members across six continents and is already influencing change in the beauty…

3 min readJan 10, 2023

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B Beauty: One Year on, Twice the Size

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Shaun Russell
in
B The Change

Refilling a Sense of Scandinavia

The Circular Path to Leave a Lighter Footprint

3 min readOct 25, 2022

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Refilling a Sense of Scandinavia

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Shaun Russell
in
B The Change

The 6 P’s of the Mind: A Framework for Business Innovators

Introducing a Method for Managing Your Mind to Better Manage Your Business

3 min readJun 14, 2022

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The 6 P’s of the Mind: A Framework for Business Innovators

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Shaun Russell

Thanks for your considered thoughts, Cooper, I am glad you found my story informative and…

Indeed, B Corps are companies that meet the highest standards of social and environmental impact, and it's a movement of people using…

1 min readMay 25, 2022

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Shaun Russell
in
B The Change

If You Want to Go Far, Go Together

Beauty B Corps Join Forces to Raise the Bar

4 min readMay 24, 2022

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If You Want to Go Far, Go Together

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Shaun Russell
in
B The Change

Demonstrating Business Purpose Through Actions

As Skandinavisk approaches its first decade in business, this short film explains why we exist, what we’ve learned along the way, and what…

2 min readApr 25, 2022

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Demonstrating Business Purpose Through Actions

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Shaun Russell

Shaun Russell

Founder, Skandinavisk. Chair, Supervisory Board, B Corp Beauty Coalition. Steward, B For Good Leaders movement. Recipient, ESG Frontrunner 2022.

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